Are the days of the showcase numbered?
It takes time, dedication and budget to pull off a successful venue showcase. Custard and The Delegate Wranglers were keen to join forces to understand their importance for 2024.
Key Findings:
- 87% buyers attend venue showcases, but 81% found they fail to meet expectations
- Event buyers only attend 1 in 5 of the showcases they are invited to
- Showcases feature in 89% of venues' sales and marketing plans
- There is a disconnect between buyers and venues on the best days and times to run showcases
Download the report
Need support delivering a stellar showcase?
Custard is a dynamic hospitality marketing & PR consultancy, specialising in transforming the profitability and reputation of businesses.
If you need support delivering a stellar showcase, or putting your venue into the eyes of the event buyer then don't hesitate to contact us.
